People before assumptions.
Understand the customer, their context and the questions your business needs to answer.
A HUMAN PERSPECTIVE. A BUSINESS MIND.Hi, I’m Zainab.
Hi, I’m Zainab.
Curious about people.
Clear about purpose.
I’m a digital marketer, psychologist and business analyst. I bring those perspectives together to understand your audience, clarify your message and connect the work to your business goals.
Let’s talk about your business
SAMPLE PHOTOSample portraitAI-generated · replace with your photo
There’s a person
behind every decision.
My psychology background shapes the way I think about motivations, questions and the choices people make. In marketing, that perspective helps me ask better questions about the audience and the message.
My digital marketing work began in July 2026. Today, my main focus is Meta ads, TikTok ads and Google Ads, with content marketing supporting the wider strategy.
I also bring more than two years of business analysis experience. That work includes UML diagrams, BPMN, swimlanes, process mapping, workflows, architecture diagrams and technical documentation.
I’ve worked with clients around the world through Upwork and Fiverr, and through connections on Instagram and LinkedIn. Whether we’re discussing an ad campaign or a complex workflow, the starting point is the same: understand the problem before choosing the solution.
WHAT YOU CAN EXPECTThoughtful questions.
Thoughtful questions.
Practical next steps.
Clarity before complexity.
Choose the channel, diagram or workflow around the problem—not around the tool.
A shared understanding.
Agree on the scope, the goals and the way we’ll communicate before the work begins.
LET’S STAY CONNECTEDA direct conversation.
A direct conversation.
A better starting point.
Find me online, or share a project brief to start a focused conversation about your business.
Digital marketing since July 2026More than two years in business analysisPsychology backgroundInternational, remote collaboration