Audience & creative research
Explore the audience, category conversations and creative approaches relevant to your offer.
TIKTOK ADS · ZAINAB ABDULLAH
Fit the feed.
Stand out anyway.
TikTok advertising needs more than a resized ad. Zainab Abdullah helps businesses connect their offer with platform-appropriate creative, a clear campaign objective and a practical testing plan.
Let’s talk about tiktok adsClear support.
A scope that makes sense.
Hooks & creative briefs
Shape opening hooks, messaging and short-form creative briefs for your existing or commissioned assets.
Campaign setup & testing
Organise audiences, campaign objectives and creative variations so tests answer a useful question.
Reporting & next steps
Review attention, traffic and conversion signals in context and identify the next creative or targeting test.
Before we get started.
Do I need video assets before starting?
Existing footage can help, but the first step is to review what you have. Creative direction, asset requirements and any production work are agreed as part of the scope.
Can TikTok work alongside Meta or Google Ads?
Yes. The channels can support different stages of the customer journey. The right mix depends on your audience, offer, available creative and budget.