Build a practical advertising plan for customers in Saudi Arabia, with a clear role for each channel and a review process for language, creative and lead follow-up. Zainab Abdullah works remotely with business owners and their teams.
Discuss your campaign →Clarify whether you need enquiries from Riyadh, Jeddah, Dammam or a wider delivery area. A single country-level audience may hide different service coverage, delivery times and customer needs. The campaign brief should define the product, customer, purchase route and any geographic exclusions before a budget is distributed.
Audience language, landing-page language and ad creative should form one coherent journey. Where Arabic assets are required, agree on who supplies or reviews the wording and its cultural suitability before launch. Arabic translation or native-language copywriting is not assumed to be included. English-language campaign management can be coordinated with the business’s approved local reviewers.
If an offer is tied to Ramadan, Eid or another Saudi trading period, work backwards from the campaign dates to stock availability, creative approvals and landing-page readiness. Promotional claims and any sector-specific requirements need approval from the business. A planning calendar helps prevent last-minute creative changes from replacing a useful test.
If your team sells through WhatsApp, a website or booked consultations, agree what qualifies an enquiry and who responds to it. Media budgets can be planned in SAR with a separate management fee. Riyadh-time reporting and approval windows are confirmed in the scope; no response-hour coverage is assumed before agreement.
Scope your budget in SAR; scheduling reference: Asia/Riyadh. Services are remote, with deliverables and availability agreed after reviewing your brief.
Arabic copy or translation is scoped explicitly with an agreed reviewer. Do not assume native Arabic production is included in paid ads management.
The brief can focus on the cities or service areas your business covers. Final targeting options depend on the advertising platform and account eligibility.
